First, match the product to the support job

Both products appear in ai help desks. That overlap gives you a starting point; it does not mean the products cover the same channels, workflows, or deployment model.

The table below preserves each vendor’s scope and qualifiers. An unlisted feature is unverified here; it is not a claim that the feature is unavailable.

Before you decide

Gorgias AI vs Zoho Desk Zia: buying questions

How should I compare Gorgias AI and Zoho Desk Zia pricing?

Gorgias AI: Helpdesk ticket subscription plus an AI interaction allowance. Basic includes 300 tickets/30 AI interactions, Pro 2,000/190, and Advanced 5,000/530. Extra helpdesk tickets and AI usage are separate costs. Compare the AI-enabled monthly plan, rather than the helpdesk-only headline. Zoho Desk Zia: Zoho Desk per-user subscription with AI eligibility by feature and edition. Express is $9/user/month and supports bring-your-own-key ChatGPT with separate provider charges. Native Zia features have different plan requirements; confirm the exact AI workflow and regional availability. Ask both vendors to quote the same expected workload, required channels, and implementation scope. Include required subscriptions and usage charges before comparing the total; the listed starting prices alone may cover different work.

Can Gorgias AI and Zoho Desk Zia use my existing knowledge?

The recorded sources for Gorgias AI include store catalog; orders; policies; help center; customer profile. For Zoho Desk Zia, they include Zoho Desk knowledge base; tickets; CRM data; help center. Ask each vendor to demonstrate ingestion or live access for the exact system you use, with permissions and refresh behavior. A source missing from this directory is not proof that a vendor cannot support it.

What should I test in a Gorgias AI vs Zoho Desk Zia pilot?

Use the same sample of real support requests, approved knowledge, and escalation rules in both pilots. Is AI included or priced as a separate usage unit? Can it draft, route, and resolve tickets? How portable are your knowledge and conversation data? Record answer quality, completed tasks, human handoffs, and total cost in the buyer worksheet. Check these specific cautions before launch: Gorgias AI: AI interactions can also count toward helpdesk ticket volume; model total usage cost. Zoho Desk Zia: Exact Zia capabilities vary by edition/region; verify availability before comparing with metered AI products.

Record your requirements and pilot results in the buyer worksheet →

On a small screen, swipe the table to compare both products.

Features, pricing, and fit
CriterionGorgias AIZoho Desk Zia
Best fitShopify and ecommerce brands that need customer support tied to live order and shopper data.SMB and mid-market teams wanting an affordable helpdesk integrated with the Zoho suite.
Key capabilitiesorder tracking, returns/refunds, product Q&A, discounts/upsells, unified inbox, automationticket tagging, sentiment, response recommendations, self-service, omnichannel support
Company sizessmall, mid-market, enterprise ecommercesmall, mid-market, enterprise
Channelsweb chat, email, Instagram, Facebook Messenger, SMSemail, web portal, chat, social, phone
IntegrationsShopify, WooCommerce, BigCommerce, Klaviyo, ecommerce appsZoho CRM, Zoho Analytics, Salesforce, Slack, marketplace apps
Knowledge sourcesstore catalog, orders, policies, help center, customer profileZoho Desk knowledge base, tickets, CRM data, help center
Pricing modelHelpdesk ticket subscription plus an AI interaction allowance. Basic includes 300 tickets/30 AI interactions, Pro 2,000/190, and Advanced 5,000/530. Extra helpdesk tickets and AI usage are separate costs. Compare the AI-enabled monthly plan, rather than the helpdesk-only headline.Zoho Desk per-user subscription with AI eligibility by feature and edition. Express is $9/user/month and supports bring-your-own-key ChatGPT with separate provider charges. Native Zia features have different plan requirements; confirm the exact AI workflow and regional availability.
Pricing summaryMonthly plans with AI Agent: Starter $40, Basic $90, Pro $550, Advanced $1,430 (USD). Starter includes 50 helpdesk tickets and 30 automated interactions; extra AI interactions cost $1.50 each.Answer Bot from Standard at $20/user/month; native generative Zia from Professional at $35; Zia Actions on Enterprise at $50 (USD, billed monthly). Answer Bot in the embedded ASAP widget requires Enterprise.
Free plan or trialFree trial available; no credit card required.Free helpdesk plan for 3 users, without AI. Paid-plan free trial available.
DifferentiatorDeep ecommerce integrations and live commerce context.Zia is positioned as built-in AI at no additional cost in Zoho Desk.
ConsiderationsAI interactions can also count toward helpdesk ticket volume; model total usage cost.Exact Zia capabilities vary by edition/region; verify availability before comparing with metered AI products.

Consider Gorgias AI when…

Shopify and ecommerce brands that need customer support tied to live order and shopper data.

Deep ecommerce integrations and live commerce context.

Consider Zoho Desk Zia when…

SMB and mid-market teams wanting an affordable helpdesk integrated with the Zoho suite.

Zia is positioned as built-in AI at no additional cost in Zoho Desk.

Verify current pricing, limits, security, and required integrations directly with each vendor before purchasing.